Marketing
 
 
"Building bridges of commerce based on goodwill and trust."




Marketing at LoBue Bros., Inc. is never simply a business transaction between a sales representative and client. It is, rather, a personalized endeavor among friends, equal partners in a mutually beneficial enterprise.

LoBue Bros., Inc. Sales and Marketing Team
Phone: 559-562-1306
Fax: 559-562-1191
Joe LoBue, Jr., Director of Marketing
Joe graduated from Cal Poly at Pomona, attaining a degree in Fruit Industries in 1971. The following fall he joined the company to work in plant operations, including stints as Shipping and Packing Supervisor. In 1974, Joe took on the duty as LoBue Brothers’ sole sales representative. He took to the job “like a duck to water,” very quickly earning a reputation for integrity and fair dealings with customers. In the late 70s, Joe was a true pioneer among the independent California citrus industry in developing export markets in Japan. One of Joe's main responsibilities continues to be creating and maintaining LoBue Brothers’ export programs to too many nations and areas to list here. Along with serving as the company’s Director of Marketing, Joe oversees a sales staff of three with two support persons. With nearly 30 years’ experience, Joe is widely recognized as the industry’s premier expert in marketing California oranges.
joe@lobuebros.com
Ron Lacey, Sales Manager
Ron graduated from California State University at Fresno as a criminology major. His wife, Phyllis, is the daughter of co-founder Fred LoBue, Sr. After working a number of years in law enforcement for the U.S. Government, he joined LoBue Bros., Inc. in 1980, where he participated in various phases of plant operations including the last two years as Packing Department Supervisor. In 1984, he was brought in to assist Joe in the Sales Department who, for 10 years prior, had performed that task by himself. A quick learner with an innate sales ability and a stickler for true customer service, Ron soon took charge of day-to-day domestic sales. He has also run the entire sales operation for an extended period of time with no drop in sales performance. Today he is recognized in the buying trade as very astute and innovative at developing and negotiating long-term pre-sell programs.
ron@lobuebros.com
Craig Morris, Account Manager
Craig grew up in the Lindsay area also, working summers on his parent’s citrus grove, and graduating from California State University, Fresno in 1989 with a degree in marketing. During college, Craig completed internship programs at both LoBue Bros., Inc. and Harvest Container Corp. After college, he took a job as a produce buyer-inspector for Kroger Co., traveling throughout California and parts of Arizona dealing with a wide array of products. Craig was hired in 1995 to add both depth and breadth of market coverage to the LoBue Brothers' Sales Department. He has fulfilled the company’s expectations in both areas, easing Joe and Ron’s workloads, freeing them to pursue a broader range of marketing efforts and, at the same time, developing new sales relationships for the company on his own. His easy-going yet professional style and competence has been very well accepted, both inside and outside of the organization.
craig@lobuebros.com
Faces Behind the Voices
Laurie Williams (Left)
and Wendi Lopez,
Sales Support